It's easy when you know how


Remember the times when Film was shot on negative and only a dozen specialists in Germany knew how to produce commercials? Well, I do. Times changed and still do, technically but also regarding the processes. The look back can help to see what will happen.


What are the possibilities for brands in commercial film production? As an independent consultant I develop individual production strategies, including the definition of the right content for the selected channels, finding the right creative- and production partners and helping set up production facilities.


Virtual production, immersive storytelling, mixed realities, avatars, virtual products, gaming environments, the Metaverse? All this is affecting the future of commercial film so I am keeping an eye on it and let my clients know what is happening and how they can participate.

Norbert Who?

As an executive producer, account team leader, agency producer and client I worked on all different sides of the commercial film industry and supported numerous large and small brands in different industries and produced on four continents.

Having started in 1995 as an intern in one of the biggest german commercial film productions and graduating with commercial film diploma at the Filmakademie Baden-Württemberg in Ludwigsburg in 2003, I have since then produced and advised uncounted TV commercials, cinema spots, social media formats, image films, brand films, product films, editorial formats, trade fair presentations, films for the point of sale and digital out of home, fotoshootings – and integrated campaigns combining these disciplines.

2013 I started to work as a consultant.


It's a match!

Let's find out how I can help you:

call +49 176 21 83 11 40

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