Helping brands to produce content

Follow the evolution of commercial film production

When I started in the commercialfilm industry there where advertisers, agencies, productions and postproductions. Later, with the technical developments making it possible, productions started to build their own post productions, agencies started to have their own productions and more and more often advertisers start to implement own productions and post productions as well, and can also work directly with external productions.




What I do

As an independent consultant I develop individual production strategies, show you the possibilities for advertisers in commercial film production, support you in finding the right production partners, show you how to work with them effective and efficiently and help you set up your own production facilities. However you do it, integrated production is a keyword.

Whether you need a single film or an integrated international campaign, I will guide you through the process.


  • production strategy development
  • creative crew search
  • external production search
  • internal production setup
  • internal post production setup
  • cost controlling
  • innovation keynotes

Let's talk about Innovation

Mixed realities, avatars, virtual products, gaming environments, the Metaverse? The future of how people consume content is ever evolving, and all this is affecting the future of commercial film. I am keeping an eye on it to let you know what is happening and how you can participate.

Norbert Who?

As an executive producer, account team leader, agency producer and producer on client side I worked on all different sides of the commercial film industry and supported numerous large and small brands in different industries and produced on four continents.

Having started in 1995 as an intern in one of the biggest german commercial film productions and graduating with commercial film diploma at the Filmakademie Baden-Württemberg in Ludwigsburg in 2003, I have since then produced and advised uncounted TV commercials, cinema spots, social media formats, image films, brand films, product films, editorial formats, trade fair presentations, films for the point of sale and digital out of home, fotoshootings – and integrated campaigns combining these disciplines.

It's easy when you know how


Book a session!

Get in touch

call +49 176 21 83 11 40


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